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04.29.2014
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Overcome Your Negativity Spring Forward Blog Tour

Hello Amazing friends over here at Sandy and Friends.  I’m so glad Sandy said come on over and take a guest spot on her blog as part of my Overcome Your Negativity Spring Forward Blog Tour as I have an important message to share.

Great quote from Maya Angelou

Great quote from Maya Angelou

 


Do you even realize that you are amazing?  I mean…think of all of the amazing gifts and talents you have?

I often hear from people that they don’t have any gifts.  They are just normal.

What is normal anyway?

What about you…what are your gifts and talents?  Here is an excellent exercise that  is often harder than you think it should be.  Take a moment right now to come up with just 5 gifts and talents.

Ready, set, go…

1.

2.

3.

4.

5.

How did you do?  Was it easy or hard? For many, it is hard thing to do!

It can be hard to see how much talent we have because our talents come so easily for us.    We take them for granted.

Here is an example, “Sheryl, you are such a great hostess.  I can never put together an event like this”.  To which I think…”I really didn’t do much, but than you.”.  Perhaps it is that pulling events and get togethers for me is just a touch of “normal”  that I need to recognize as something that is actually pretty “amazing”!

Has anyone ever said something to you?  Fill in the blanks,  “Thanks for _____________, I could never _____________.”  Did you find it hard to take the compliment because it was nothing, no sweat, easy-peasy?

Well those are the exact things that should be on your list!  The things you find easy and that others appreciate.

I want the readers here at Sandy and Friends to really take a bit of time and write down what they are good at so they can see how their “normal” is so wonderfully amazing.  I have made a free printable sheet just for that.  You just need to be signed up for the Spring Forward Blog Tour updates, and you will receive an access link to download all the free little goodies sprinkled throughout the tour.

Create your list of all the things that make you uniquely you.   The uniquely amazing you is designed just the right way to reach who you need to reach and do the things you need to do—at home, in your community and in business.  Don’t take any of it for granted.
This post is part of a Sheryl’s Spring Forward blog tour for Overcoming Your Negativity, her new self-paced course which is a 21 day journey to positive thinking, a better attitude and a happier you. You can read other posts in this tour by going to her blog at GrowBloomInspire.com/tour. For more information on the self-paced course click here.

You can also find Sheryl on TwitterFacebook, or Pinterest.

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10.16.2013
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Website Design and Marketing

Perhaps the question I get asked the most about is…How important is my website? Another question…Do I really need a website? After all I have a Facebook page, a LinkedIn account and I even have a Pinterest account. Do I still need a website?

Brian Bearden Upstream Marketing

Upstream Marketing

The answer is YES! It is more important today than ever before that you have a website (at least one) and that it reflects you as the business owner, or marketing director, or even the social media manager or strategist.  Here are some important considerations when you think of your website

Great website design – Your website is your storefront—your online business card.  If it looks bad when customers arrive, they will most likely write you off as someone they don’t want to do business with.  You should project an image that you want your potential clients to see.  Remember, your website design is the first thing people see when they arrive. If you are not skilled in design yourself, it is well worth the money to have someone do it for you, or simply choose one of the hundreds of professionally designed templates available. Templates have come a long way in the past few years—and website design can be very cost effective. You don’t have to do it yourself or settle for a poorly designed website.

Remember your brand — One of the most effective places to demonstrate your brand is on your website. Choose your image carefully and let your light shine through. Remember consistency in your colors, your font type and the general look of the site.

Your marketing message – Here is a great opportunity to tell people—your clients or the casual visitor to your website—“why” they should do business with you. What is the benefit of working with you? Spend some time on this piece of your website and get help if you need it. Create a focus group and run the message by them and get their feedback. Remember though—be coachable. Be open to their feedback.

Conversion rate – Take a look on a regular basis at the number of people who visit your site and the percentage of them who get in touch with you. Do they buy? Do they ask for additional information?

These are a few things to consider when having a website that you use to market your product or services. Use it effectively to showcase you and your business to the world. Keep it updated. Have a strong call to action. Use the website to tell your story.

My friend Brian Bearden of http://www.upstreammarketing.net is one of Houston’s leading experts on websites and how to use them effectively in your marketing efforts. You can contact him for a free assessment. He primarily designs sites for industrial businesses, but is always available for suggestions.

Sandy Lawrence
www.perceptivemarketing.com
Houston Business Journal’s Top 25 PR Firms – 2007, 2008, 2009, 2010, 2011

Follow me:
Facebook – www.facebook.com/thesandylawrence
LinkedIn – http://www.linkedin.com/in/thesandylawrence
Twitter – https://twitter.com/sandylawrence

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10.12.2013
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How often do you contact your clients?

How often should I contact my clients – and why? I am asked this question frequently and often struggle with how often to communicate to my own clients. On one hand I want to communicate with them often enough to let them know I care about them and remember them; on the other hand, I don’t want to run them off. Where is the happy medium?

How often should you contact your clients?

How often should you contact your clients?

Customer overkill

Marketing to your audience is one thing.  When you are sending out multiple emails a day each with a different offer or call to action it can turn them off and cause them to search for the unsubscribe button.  Interacting with your customers is important, but make sure you’re doing more than just selling to them. Provide valuable information, engage them in what you are doing, enroll them in future opportunities.

Keep them in the funnel

I recently saw a great demonstration of the funnel and how, when it is operated efficiently, you can continue to move your clients through the funnel–from the low end products (easy yes as Caterina Rando states it) to the mid-range and then on to your higher priced coaching, consulting, VIP Days or mentoring services. Remember, always provide value and give the client even more than they expect. A general rule of thumb is to “Under promise and Over deliver.” I have this conversation with my clients on a regular basis.

If you really want to know how often to contact clients, ask them. If you have some with a variety of answers, then put them in different “buckets.” Have a once a week list, a once a day list, and maybe a special occasion list. Always remember that it is not “just” the product or services that you are promising them or offering, it is the outcome. What will they have after working with you that they would not have before? Will  you do them a disservice if you do not make the offer? The delivery method is not as important as the outcome.

Join me again tomorrow for more details on the fourth most common marketing mistake!

Sandy Lawrence
sandylawrence@perceptivemarketing.com

Follow me:
Facebook – www.facebook.com/thesandylawrence
Twitter – http://twitter.com/sandylawrence
LinkedIn – http://www.linkedin.com/sandylawrence

 

 

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10.11.2013
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Marketing Challenge – Focus

Did you ever have a dog that chased his tail? Funny to watch – right? If you notice, as long as he chases his tail, he goes in circles instead of moving forward, getting nowhere. Sometimes I feel like marketing your business can be like that dog chasing his tail. We go in circles, chasing ourselves from one new idea to another, never getting anywhere. Do you feel like your business, especially your marketing is going in circles instead of accomplishing the goals you set–maybe at the beginning of the year?

Keep your eye o the ball!

Keep your eye o the ball!

Focus! Focus! Focus!

Is this You…Following the “Next Big Thing” – There are always new products that promise overnight success, a million dollars in your bank account, and a lifetime of success.  Your marketing and business development will suffer if you fall for this, and it won’t do your business any good.  Everything sounds great, but if you allow yourself to constantly get distracted with a new site or hot new product, your traffic will suffer.

Have a Marketing Plan!

The best way I know to avoid the trap of going in circles, staying busy all the time, yet going nowhere is to have a plan. Know where you want to go, when you want to get there, and how you want to get there. What method of travel will you use? Will you go straight to the destination or will you take some detours…spend time with family, have fun. It’s all good when you have a plan.

Personal Example

My husband and I love to take cruises! He likes to gamble.  I like the shows, like to read, walk around the ship, stand on deck and watch the water (I love water). Last year we went by ourselves (very unusual) on a seven day cruise to Jamaica, Grand Cayman Islands and Cozumel. We planned the trip for several months. We knew which ship we were going on and would go to the website several times a month to watch the ship and see where it was at any given moment. We had a plan. We followed the plan. Before the date that we were to leave port, we followed the instructions in the emails; we planned excursions; we could feel the wind in our hair as we talked about it, getting more excited as the days slowly passed.

Do you get that excited about where your business is going? Can you watch it developing? Sit and think of the success you plan to achieve. And then take action to make sure you reach those goals you have planned? You will begin to feel the success as you plan and move forward. Going in circles gets boring–same scenery.

Continue to Focus!

Focus on where you are going. Stick with your plan, even though you may detour occasionally. Keep moving forward and stop going in circles—remember the dog chasing his tail.

What is your marketing plan? What do you do to stay focused and move in the direction of your plan. I want to hear from you.

Sandy Lawrence
Follow me:
Facebook – www.facebook.com/thesandylawrence
Twitter – http://twitter.com/sandylawrence
LinkedIn – http://www.linkedin.com/sandylawrence

 

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10.09.2013
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Have a Specific Target Market

Day 9 of the 30 Marketing Blog Challenge

Okay, first I want you to know that I understand that my posts have been a little too long, well maybe a lot too long, since I started this Ultimate Blog Challenge! I promise that I am will make them shorter beginning today. I get so excited when talking, or writing, about marketing that I have a difficult time knowing when to take a break.

Determine Your Target Market or Audience

Determine Your Target Market or Audience

Beginning tonight, I’m going to take last night’s really long post and break it down into five posts with a little (hopefully) more detail on each topic. If you remember, last night I talked about the five biggest mistakes  you can make in marketing. So here goes! Let me know if this works for you. I appreciate all the comments I’ve been receiving.

Not having a target market

This is the first area where most businesses, especially those of us who are entrepreneurs, go awry. We talked about this yesterday—how to know and find your target market. We want to help everyone, be all things to all people, and unless your product is a mass marketed product (more on that topic over the next few weeks), like a book, then your business develop should consist of knowing who it is that will be interested in your product and marketing to them.

Spray and Pray Marketing

Many of us use the “spray and pray” method rather than the targeted approach. In other words, we “spray” the world with our message and “hope” that we hit someone who is an interested buyer. We send a press release, or a post card, or we take an ad in the local business journal and “pray” that someone sees it. Let me say that there is absolutely nothing wrong with a press release, a post card campaign or an ad in the paper–just make sure the marketing is directed to the bullseye. Unfortunately (for the business owner) this blanket approach will occasionally hit the target, and you get excited that you are getting a response. So, you continue to do the same thing and hope for a similar response.

Remember the bullseye is the most difficult place to hit on the target, and yet it give the most points when playing a game. Same is true for marketing! A direct hit to the target, repeated again and again  is much more valuable than an occasional hit from the scatter effect.

Know your Market

To skip this step is perhaps the biggest mistake a new business owner can make. You absolutely must know who your market is before you can successfully build your business.  If you go into it thinking that you can serve everyone, you will be sadly mistaken, as many owners of failed businesses can tell you.  Narrowing down your niche and finding out who can really benefit from your services will make it much easier to create content to meet his or her needs, advertising that speaks to your audience, and other tools to attract visitors to your site.

Tomorrow night we expand on the second most common marketing mistake–Following the “Next Big Thing”

Sandy Lawrence
www.perceptivemarketing.com
Houston Business Journal’s Top 25 PR Firms – 2007, 2008, 2009, 2010, 2011

Follow me:
Facebook – www.facebook.com/thesandylawrence
LinkedIn – http://www.linkedin.com/in/thesandylawrence
Twitter – https://twitter.com/sandylawrence

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10.08.2013
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Top 5 Marketing Mistakes

Need help with your marketing?

Need help with your marketing?

This post is a little diversion from the past few days. It did seem like an appropriate time to insert and take a break from the heavy marketing topics like the marketing message and the target market.  Today, it is a list of a few things that you should be cautious about as we head into the “creating a marketing plan” section. Tomorrow night (or at least it seems like it’s night before I get a chance to generate these posts) I have a surprise for you—a little special treat that I think you will like.

As we talk about marketing, of course one of the most important players is the Internet—a vast place of infinite resources, which can be used to your advantage when promoting your business.  You have to be careful though. There are a lot of mistakes to be made as well – and when you’re eager to get started, it’s easy to fall victim to these and other marketing mishaps.

Not having a target market – We talked about this yesterday—how to know and find your target market. To skip this step is perhaps the biggest mistake a new business owner can make. You absolutely must know who your market is before you can successfully build your business.  If you go into it thinking that you can serve everyone, you will be sadly mistaken, as many owners of failed businesses can tell you.  Narrowing down your niche and finding out who can really benefit from your services will make it much easier to create content to meet his or her needs, advertising that speaks to your audience, and other tools to attract visitors to your site.

Following the “Next Big Thing” – There are always going to be new products that promise overnight success, a million dollars in your bank account, and a lifetime of success.  Your bank account will suffer if you fall for this, and it won’t do your website any good either.  Everything sounds great, but if you allow yourself to get distracted with a new site or hot new product, your traffic will suffer.

Customer overkill – Marketing to your audience is one thing.  When you are sending out 10 emails a day each with a different offer or call to action it will most likely turn them off and send them searching for the unsubscribe button.  Interacting with your customers is important, but make sure you’re doing more than just making offers.

Poor website design – Your website is your storefront—your online business card.  If it looks bad when customers arrive, they will most likely write you off as someone they don’t want to do business with.  You will be projecting an image that you don’t want.  Remember, your website design is the first thing people see when they arrive. If you aren’t skilled in design yourself, it would be well worth the money to have someone do it for you, or simply choose one of the hundreds of professionally designed templates available. Many of them are low-cost or even free, so you don’t have to settle for a poorly designed website.

Relying on a single type of marketing – You need to keep an open mind when marketing your business. You may have found one technique – such as blogging – that you like and plan to use over and over again.  However, it’s not a good idea to focus all your time and energy on one area.  Things change, and what once worked well may stop performing, so it’s a good idea to always be testing out new marketing plans.

These are just a few of the areas in which you must be careful. If you can think of others, send to me. I would love to hear your thoughts.

Sandy Lawrence
www.perceptivemarketing.com
Houston Business Journal’s Top 25 PR Firms – 2007, 2008, 2009, 2010, 2011

Follow me:
Facebook – www.facebook.com/thesandylawrence
LinkedIn – http://www.linkedin.com/in/thesandylawrence
Twitter – https://twitter.com/sandylawrence

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10.07.2013
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More on How to Identify Your Target Market

There is an old saying that, “It’s easier to hit a target when you can see it and know where it is.”The question is, How do you know who is your target and (also important) where do you find them?

More on the Target Market

More on the Target Market

One of the reasons this topic is difficult for most small businesses—even speakers, coaches, author, is the general feeling that we have to be all things to all people or we might lose an opportunity to make a sale. Also, since many of “us” (and I put myself in this category for sure) want to help people, and may have started a business so we can help people, we really want to help everyone. Speaking from my heart, I have to say that this feeling of wanting to help everyone and be all things to all people has kept my business from being as successful as it could be and cause me to treat it more like a hobby than a company that has a definitely target market and I can help my specific market more if I limit what I do for the rest of the world—and I’ll be more profitable at the same time.

Most businesses or organizations, when asked, “Who is your audience?” will reply something like, “the general public” or women or “anyone with skin.” Remember our conversation (even though I am the only one “talking.” Who are your current clients—the ones that you have identified as having a problem for which  you have a solution—the one who has helped you identify the benefit of working with you and helped you put that message together, or the beginnings of it anyway. 

Who is your target audience?

When doing the research for this blog post, I found a lot of information on the web—go figure! One comment that I thought helped to put everything in perspective: “Your target audience is the individuals, groups, communities and bodies of decision makers who can influence your target. Your target market is the individual or individuals who will make the buying decision, whether or not to hire you. Sometimes your target audience is the target and sometimes it is not. For example, I met with a new client this afternoon who offers job search classes to help teach a systematic approach to the job search. The “target market” or the ones who will attend the classes are those people who are looking for a job—either those unemployed or those who might be under employed and want to move to a higher paying position or one that is more satisfying or allows them to do something they love to do. The “target audience” using this definition would be anyone who influences the “target,” such as organizations that help those who are transitioning from a job or placement companies, churches or nonprofits that provide support to those who are unemployed, organizations that help people who are unemployable (homeless, addicts, etc.). A comprehensive marketing plan should have a plan for how to reach both the target market and the target audience. I would love to hear your thoughts on this definition.

From the example above, it’s clear that it is very important to have clear goals and a comprehensive strategy and tactical plan. Here are some more questions (similar to yesterday’s post) to help you identify your target audience:

  • Who needs to hear your message?
  • Who has influence over your target?
  • Who must be moved to action so your goals will be met?
  • Who has the greatest impact on the outcome of your campaign efforts? 

Note: You can have more than one target audience. In fact, I heard Jack Canfield say once on a teleseminar that you should have five and do one thing each day to reach each segment. 

Get to Know Your Target Audiences

The point of understanding and knowing your audience is to zone in on the individuals and organizations who will hire you, pay you money. Defining your target audience ultimately saves time and resources because you can focus your marketing from the start. To better understand your target audience – what they like, what keeps them up at night, what motivates and drives them – do your homework; make Google your best friend, know what your competition is doing, conduct your own focus group of a sample target audience; get to know them, connect with them on social media.

Once you’ve identified and come to understand your target audience, you’re ready to develop the strategies and messages to reach them. You can use that message you are working on and your communication efforts will be effective because you are getting the right message to the right people!

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10.06.2013
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Determine the Target Audience for Your Business

We have spent the past few days talking about your marketing message—and we will spend more time on the message after we talk about your target market or target audience for next few days. Now is the time to do some research and, if you have not already thought of it, look at the websites and social media sites of your competition. Check in to see what they are saying and resolve to be unique, be different!  Stand out! As a friend of mine, Lauron Sonnier, another marketer and the author of Think Like a Marketer, would say, “Get out of the gray.”

Determine Your Target Market or Audience

Determine Your Target Market or Audience

So, the goal of your market research, and working on that while you are still developing the message, is to determine the demographics of your potential client and establish a target audience. These are the ones whom you will gear your marketing, social media, and advertising campaigns. Just like many products clearly state age requirements on the outside of the package, nearly every product or service has a specific demographic group that will spend money to buy them. Many businesses have failed because the owners did not take the time to determine their target audience. Sometimes though, as one of my clients pointed out to me in our “target or niche market discussion” a product (like books) is mass marketed. We will have that discussion in a few days, so stay tuned. (Remember I am ADD)

If your products or services span a wide range of potential customers, then you will have the opportunity to create various marketing campaigns to reach the different segments of the market that you are most likely to attract. Other products and services may have a more narrow audience and you will target them in a more specific manner, such as a person who provides counseling for an addiction—a very niche market. A participant in one of the first Marketing Boot Camps that I taught was a counselor. We had a great time doing the research for him and looking at how he could identify this niche. This type of marketing is most beneficial and cost effective when done properly.

Here are some questions to ask yourself when researching your target market or demographic group:

  • What is the age range of the customer who might buy my product or service?
  • Which gender would be more interested?
  • What income level would be necessary to purchase them?
  • What level of education do they have?
  • What is their marital or family status?
  • Is this a product or service they need or a luxury item?
  • How will they use this product or service?
  • What will attract them to this product or service? (Easy availability? Low price? Personalized attention? Special features?)
  • Which benefits are most appealing?
  • What do they like or dislike about the product or service in general?
  • Is this an impulse buy or is it something they will have to save for to purchase?
  • What is the common method of payment for this product or service? (Cash? Credit Cards? Installment Plans?)
  • Where do they gather information for their decision-making information? (Internet? Newspapers? Magazines? Books? Television?)

These tips will help you get started in determining your target market and will be important when we begin to talk about the marketing plan. More tomorrow on this topic!

Sandy Lawrence
www.perceptivemarketing.com
Houston Business Journal’s Top 25 PR Firms – 2007, 2008, 2009, 2010, 2011

Follow me:
Facebook – www.facebook.com/thesandylawrence
LinkedIn – http://www.linkedin.com/in/thesandylawrence
Twitter – https://twitter.com/sandylawrence

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10.05.2013
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Marketing Features vs. Benefits

We have talked the past three days about the marketing message—how to create it by identifying the pain and frustration problems for which you provide a solution. We touched a little on the difference between features and benefits—remember the heater with a programmable thermostat? I want to spend a little more time today on that aspect of the marketing message since it is probably the area that is the most confusing—and the most important. Think of all the places where you will use your message: marketing materials an collateral, website, brochures, one-sheets, marketing campaigns, branding messages and many more.

Blogging builds community

Blogging builds community

Many companies—or individuals—tend to use words or content that makes sense to them, not realizing that they may be either confusing people or just plain boring them. So tonight I would like to explain a little more of the difference between features and benefits, and how to apply these benefits to your  business (or book or speaking topic) so you can begin to use these benefits when talking to someone who may buy your product? Understanding features and benefits is usually included in Marketing 101 courses, yet it is absolutely critical that you get the difference when creating your marketing message. We will start tomorrow on who will have an interest in the message that you have created.

Marketing with features is boring!

No one wants to read a boring website or brochure with paragraph after paragraph of content. Do you ever get excited to read the owner’s manual for anything? Think of the last time you bought something with a manual. Did you read it?  Do you read the instructions that come with toys or furniture, which reads “some assembly required? I’m not really sure if anyone wants to continue to read these blog posts. I love marketing and sometimes forget that not everyone is as eager as I am to write or create marketing content.

Your audience wants to know instead how your product, program, or service is going to help them—what solution or results will it provide. They want to know how it will benefit them. They want to know “What’s In It for Me?

Some questions to ask yourself when identifying the benefits of working with  you, so you can clearly and uniquely state your “marketing with benefits” message, ask yourself  if it will:

  • Save them money?
  • Make them more money?
  • Save them time?
  • Reduce effort?
  • Make things faster?
  • Create more opportunities?
  • Make them feel smarter?
  • Eliminate fear?
  • Position them as an expert?
  • Grow their business?
  • Be more convenient?
  • Reduce stress?
  • Increase confidence?
  • Provide more freedom?
  • Eliminate frustration or struggle?

Think in terms of results or solutions.

A simple way to make this message or offer creation clear is to think of the word results instead of benefits. This may explain and help you clarify the message. Your message instead of features vs. benefits is now features vs. results. In other words—what solution (or results) do you provide?

Try out your results or solution on a few current customers to see which ones spark their interest. When you use this approach to discovering your business’ benefits, you can be sure the marketing messages you use to reach your prospects will be right on target. And that’s the surest way to get business!

Contact me with questions on clarifying your marketing message!

Sandy Lawrence
www.perceptivemarketing.com
Houston Business Journal’s Top 25 PR Firms – 2007, 2008, 2009, 2010, 2011

Follow me:

Facebook – www.facebook.com/thesandylawrence
LinkedIn – http://www.linkedin.com/in/thesandylawrence
Twitter – https://twitter.com/sandylawrence

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10.04.2013
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Sandy’s Personal Marketing Message

For the past two days we have discussed tips on how to create a marketing message that has people buy your products or services. I could continue for several days—and I may do that after today—because I LOVE tips. I listen to a lot of webinars and teleseminars, Q&A and mastermind calls, all because of the suggestions and tips that the host provides. Many of them I implement while the call is in progress—especially if it’s a Social Media call like the one with Lynn Terry in September. (Sorry, my ADD kicked in again). Back to taking a break from marketing tips.

In this call I want to share with you my marketing message—or one of them—and how we created it during a call with an offer creation specialist (sounds impressive right?).

Fall is here!

Fall is here!

On the call, the specialist first asked me to think of who was my most successful client—or a current client that I am working with to be successful. In my mind I thought of the authors that I worked with over the past 12 years and the successes we have seen together. I remembered the author from South Florida who appeared on the Hannity and Colmes television show after a week-long launch at the Offshore Technology Conference (OTC) in Houston. A New York publisher “happened” to be watching the show and offered him a contract to write a nonfiction book on the topic (oil and gas) that he wrote about in his novel. WOW!!!! Was that my most successful author client?  I then thought of my mother-in-law, Lois Armes Lawrence, who wrote a series of cozy mysteries, which we sold in tea rooms (booksigning events) all across this part of Texas. We had so much fun and sold so many books that she later wrote a “Tea Time Treats” cookbook. At the launch of the cookbook, which was really just old family recipes (repurposed content), held at Aunt Mike’s in the Heights, we had one of the most successful events I have ever attended—the media, musicians, fans, and hungry people were there in force.

Next…from the specialist!

My creation specialist then instructed me to write down the words I remember them saying to me. Why did they hire me? If I asked them a question or made a comment, when did I see them nodding their heads (or heard them murmur consent if on the phone)? How did they respond when I talked to them about the marketing, about the publicity?  Throughout the process she had me write down words of emotion, words of frustration or words of excitement and feeling good. We came up with a list and after describing to her my memory of their thoughts, first the excitement of being an author and how good that felt; the I heard words like “overwhelming” when we talked about promoting the book; more words about trying everything, paying too much, and on and on. It was really liberating to put all this data on paper. What happened next (did I hear you ask)?

She (and I wish I could remember her name) then proceeded to feed those words back to me. I felt like the star, just like I had made my clients feel, and I got excited realizing, “I am an expert.”  At the end of our call she said something to me that I wrote down and have used as a marketing message many times when speaking to a new client or an author who is completing their book. She said, “You help your clients go from overwhelm to marketing that is manageable. You do it.” And I love it! I really do. There was a lot more which I’ll share with you if you are interested.

Go through this exercise! Tell me about it. Let me know if you need help creating your marketing message.

Sandy Lawrence
sandylawrence@perceptivemarketing.com

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